Marketing analysis of sony

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Marketing analysis of sony

SONY Marketing mix and marketing strategy

Strengths Substantial Brand Identity Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers.

The brand remains healthy despite dropping from 25th to 29 in name recognition according to InterBrands ranking. Sony is uniquely positioned to take advantage of this increase.

As one of the largest global companies in the industry Sony has the capacity to tap into changes in consumer demands as they emerge. The firm plans on following its model of success experienced in India where it emphasized its television film, and music product content.

The company has a goal of doubling its revenues in the BRIC markets. As the economic slump lingers, consumer confidence remains low and Sony has felt the impact in decreased revenues. Sony leadership has acknowledged that the downturn exposed weaknesses and vulnerabilities in the firm that have needed addressing for some time.

Tesla, Inc.’s Marketing Mix (4Ps) Analysis - Panmore Institute

Impact of Strong Japanese Yen Sony is vulnerable to fluctuations in foreign currency exchange rates and exposed to fluctuations in the value of the Japanese yen, the US dollar and the Euro.

The firm acknowledges the need to implements effective hedging strategies to counter foreign exchange translation effects. The Impact of the Black Market Smuggled goods and counterfeit products have really plagued the electronics manufacturing industry in recent times.

These knockoffs, although cheaper and of less quality still the potential to divert revenues from Sony. The Impact of Compliance Regulations Environmental, health and safety compliance laws which impact Sony operations and production may be burdensome and have a negative impact on profits.

To maintain compliance the firm must incur capital and other expenditures. Potential expenditures related to regulations are not limited to compliance, but may also be felt in fines and penalties in the wake of non-compliance.

It was chosen for its simple pronunciation that is the same in any language.

Marketing analysis of sony

Global Diversification Sony products and services are available throughout the world in approximately countries and territories.

The United States market accounted for This diversification helps to minimize the impact of adverse conditions that may arise in any one geographic region.

S Revenues were down Sizeable unfunded post retirement benefits would force the company to make periodic cash contributions, diverting money away from production related uses.

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Marketing analysis of sony

Margins are very tight in the gaming industry. You might have heard rumours that the Sony PlayStation 3 is manufactured and sold at a loss. Console and games manufacturers need to make sure that it is their device that is in the home of the consumer.

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Weaknesses

Sony Marketing Mix and Swot Analysis - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free.5/5(3). SWOT Analysis SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues.

Digital Marketing Training in Bangalore with Placements It is a leading brand in electronics industry and also the fifth largest manufacturer of televisions, as of In several regards Sony has been the leader in its industry, the first one to bring the direct view portable transistor TV and the famous Walkman.
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Sony Corporation’s Marketing Mix (4Ps) Analysis - Panmore Institute Among the five countries in terms of mobile penetration in South Asia, Pakistan is placed at number three followed by Sri Lanka and Bhutan.
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Sony’s marketing mix (4Ps) is based on the varying conditions of the consumer electronics, gaming, entertainment and financial services markets.

The company effectively implements strategies and tactics to maintain a satisfactory share of target markets around the world.

Sony Company Profile - SWOT Analysis